Susie is President of The Falk Group, an agency she founded in 2008. In that time, she has built an agency that has served a range of clients in a variety of industries, providing them with strategic communications and fund-raising counsel and excellence in program implementation.
Prior to the launch of The Falk Group, Susie served as director of public relations for one of Milwaukee’s largest advertising agencies, Blue Horse. There she conducted award-winning public relations campaigns for her wireless clients, including Verizon Wireless & U.S. Cellular; hospital and healthcare clients, including Froedtert Hospital & Medical College and TomoTherapy; and retail clients including Walmart. Prior to that role, Susie served on the Corporate Communications team at Blue Cross & Blue Shield United of Wisconsin.
With degrees in Journalism/Mass Communications (BA, ’89, MA ’94,UW-Madison), Susie worked as a journalist at The Milwaukee Journal in the early 1990s and currently appears as a guest panelist on both the WTMJTV 4 “What’s Hot” show and the Charlie Sykes “Sunday Insight” show on NBC. Susie serves on the boards of TEMPO Milwaukee and the Salvation Army of Greater Milwaukee. She volunteers her time for a host of non-profit organizations, including Meta House, Repairers of the Breach and the National Multiple Sclerosis Society – Wisconsin Chapter. She is a proud mother of two children, Madeleine and Lance.